Digital marketing includes all marketing activities that take place online.

It leverages a range of tactics including search engine optimization (SEO), paid advertising, social media marketing, content marketing, and email marketing to reach and engage target audiences across a range of channels.

Unlike traditional marketing, it offers measurable results, personalized messaging, and broad reach to attract, engage and influence customers.

What are the digital marketing channels?

The place to start when talking about digital marketing is the variety of digital channels available. There are seven main digital marketing channels you can use to drive traffic, engage prospects and convert.

• Search Engine Optimization (SEO)
• Pay-Per-Click advertising (PPC)
• Social Media Marketing
• Content Marketing
• Email Marketing
• Mobile Marketing
• Affiliate Marketing